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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

£149.95

£44.95

Save 70%

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30-Day Money-Back Guarantee 30-Day Money-Back Guarantee

Offer expires at 11:59 PM

Color White
Size S

Low in stock, only a few left

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SUMMER SALE UPDATE: Due to high demand during our Summer Sale, only a limited number of items are left. If you can still click 'Add to Cart,' it's still available.

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

At Helen & Margaretcustomer satisfaction comes first. That's why we keep you constantly updated on your order and always offer free shipping. We use the reliable delivery services of Royal Mail.

Doesn't fit? No problem! You can exchange or return it within 30 days.

At Helen & Margaret your peace of mind comes first. That's why we offer 100% secure payments by credit card. Buy with total confidence.

Hi, we’re Helen & Margaret


When we started Helen & Margaret, we had one simple dream: to create timeless fashion that women would truly love wearing.

Today, we're celebrating the season, and we couldn't have done it without you.

As a thank you for being part of our journey, we're opening our Summer Sale. For a limited time, enjoy up to 70% off across our collection.

This celebration is for you.

With gratitude,

Helen & Margaret

Money-Back Guarantee

We truly believe in the quality of our clothing and I’m confident you’ll love it too. That’s why we offer a hassle free 30-day money-back guarantee.

If you’re not completely satisfied with your purchase, simply return it within 30 days and receive a full refund – no questions asked.

From Our Boutique To Your Wardrobe

I honestly wasn't sure about ordering through a Facebook ad, but I'm so glad I did. The dress arrived within a few days and the quality exceeded my expectations.

It's difficult finding flattering clothes at my age, but this dress is elegant, comfortable and very confidence-boosting.
The Summer Sale made it even better!

This is my third order and again I'm absolutely delighted. I always worry about buying outfits online, but the fit is beautiful, the fabric feels lovely, and it arrived within a few days.

Ordered on Monday and it arrived by Friday. Beautifully packaged, exactly like the photos, and the quality was even better than I expected. I'll definitely be ordering again.

I bought this for my holiday and ended up using it every day. It's lightweight, beautifully made and looks far more expensive than it actually is. Absolutely delighted with my purchase.

I accidentally ordered the wrong size. Customer service replied the same day and sorted everything out effortlessly.
For this price, I genuinely wasn't expecting this level of quality.

The fabric feels much more expensive than the price suggests. I've already had several compliments. It's quickly become one of my favourite outfits this summer.

Frequently asked questions

We stand behind every piece. Enjoy 30-day returns and 24/7 customer care. For questions or returns, email us anytime at support@helenandmargaret.com

Will I receive a confirmation email after placing an order?

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.

Email: support@helenandmargaret.com

What payment methods do you accept?

You can pay safely and securely with the following payment methods:

Credit Card: Visa, Mastercard, American Express, Apple Pay, Google Pay, Maestro, and Shop Pay

Is delivery really free?

For all orders within the UK, we provide free Royal Mail delivery. There is no paid priority option, as it isn’t needed. Every customer receives the same fast, careful service.

What is the Estimated Delivery Time?

After processing, orders are dispatched and delivery typically takes 5-10 business days.

Please note that delivery times are estimates and may vary due to factors outside our control, including carrier delays, or peak periods.

How can I track my order?

You can track your order by entering your Order Number or Email/Phone Number on the "Track Your Order" page.
Once you’ve entered your information and clicked "Track," you will be able to see the status of your order.

Once your order has been dispatched, you will receive an email confirmation with your tracking details. From that moment, you will be able to follow your parcel’s journey to your address.

What if I would like to return my items?

We want you to love every piece you order. If something isn't quite right, you're welcome to request a return within 30 days of receiving your order. All we ask is that the item comes back to us in its original condition and packaging.

Simply email us at support@helenandmargaret.com with your order details — we'll take care of the rest.

Free Shipping

Free shipping on every order across the UK this week only. We’ll deliver straight to your door, safely and at no extra cost.

30-Day Return Guarantee

Shop with confidence. We offer a 30-day money-back guarantee if you’re not completely satisfied.

100% Secure Payment

Enjoy a secure checkout with credit card. We want you to feel completely confident every step of the way.