{"product_id":"aurelia-soft-ruffle-halter-statement-maxi-dress","title":"Aurelia | Soft Ruffle Halter Statement Maxi Dress","description":"\u003ch3 style=\"margin:0 0 .6em;font-size:1.05em;font-weight:600\"\u003eEffortless Elegance in Every Step\u003c\/h3\u003e\u003cp style=\"margin:0 0 1em;line-height:1.6\"\u003eDesigned for women who appreciate refined simplicity, graceful silhouettes and timeless style, this maxi dress makes every occasion feel a little more extraordinary.\u003c\/p\u003e\u003cp style=\"margin:0 0 1em;line-height:1.6\"\u003eFeaturing a sophisticated halter neckline framed with delicate cascading ruffles, a relaxed flowing silhouette and a beautifully draped maxi length, it creates an effortlessly flattering look that moves gracefully with every step. The soft ruffle details add a touch of feminine drama without overwhelming the design.\u003c\/p\u003e\u003cp style=\"margin:0 0 1em;line-height:1.6\"\u003eInspired by coastal sunsets and modern minimalist fashion, it transitions easily from daytime sophistication to evening glamour — perfect for a wedding, an anniversary celebration, a seaside dinner or an elegant garden party.\u003c\/p\u003e\u003cul style=\"margin:0 0 1em;padding-left:1.25em\"\u003e\n\u003cli style=\"margin:0 0 .4em;line-height:1.6\"\u003e\n\u003cstrong\u003eElegant halter neckline\u003c\/strong\u003e that beautifully highlights the shoulders\u003c\/li\u003e\n\u003cli style=\"margin:0 0 .4em;line-height:1.6\"\u003e\n\u003cstrong\u003eCascading ruffle detailing\u003c\/strong\u003e for graceful movement and feminine appeal\u003c\/li\u003e\n\u003cli style=\"margin:0 0 .4em;line-height:1.6\"\u003e\n\u003cstrong\u003eRelaxed flowing silhouette\u003c\/strong\u003e with a draped maxi length\u003c\/li\u003e\n\u003cli style=\"margin:0 0 .4em;line-height:1.6\"\u003e\n\u003cstrong\u003eComfortable, easy-to-wear\u003c\/strong\u003e design for day-to-evening dressing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin:0 0 1em;line-height:1.6\"\u003eThis is the dress you'll reach for whenever effortless elegance is the dress code.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Purple \/ S","offer_id":49343939510427,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ M","offer_id":49343939543195,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ L","offer_id":49343939575963,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XL","offer_id":49343939608731,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 2XL","offer_id":49343939641499,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 3XL","offer_id":49343939674267,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/ChatGPTImage11aug2026_15_59_15_41fead6d-6d9b-4464-a6e2-34ad91e1b189.png?v=1787309458","url":"https:\/\/www.helenandmargaret.com\/products\/aurelia-soft-ruffle-halter-statement-maxi-dress","provider":"Helen \u0026 Margaret","version":"1.0","type":"link"}