{"title":"Occasional Dresses","description":null,"products":[{"product_id":"elegant-midi-dress-sharon","title":"Sharon | Elegant Midi Dress","description":"\u003cdiv\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eSharon | Elegant Occasion Midi Dress\u003cbr\u003e\u003cbr\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv\u003eThere are occasions when you want to look your best without spending hours deciding what to wear.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe Sharon Dress is designed to make those moments effortless. Whether you're attending a wedding, celebrating with family, enjoying a garden party or heading out for an elegant evening, this beautifully feminine dress helps you feel confident from the moment you put it on.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1008\/8634\/8124\/files\/ChatGPT_Image_10_06_2026_02_48_04_226aee4d-94d5-47a8-9d7d-8ff3b6def1c2.png?v=1784633295\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003eThe softly draped halter neckline beautifully frames the shoulders, while the defined waist creates a flattering silhouette. Elegant from every angle, Céline is designed to help you look and feel your best at every special occasion.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCrafted with beautiful attention to detail\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1008\/8634\/8124\/files\/a9eea403f56d9c8d07c659cc8b391d2b_df333138-4a2c-4d89-941b-2a1624f24d14_480x480.jpg?v=1784633512\"\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe soft satin-look bodice pairs beautifully with the textured midi skirt, creating graceful movement and a premium finish that makes Céline stand out from ordinary occasion dresses.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\n\u003cbr\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cdiv\u003e✓ Flattering halter neckline\u003c\/div\u003e\n\u003cdiv\u003e✓ Defined waist for an elegant silhouette\u003c\/div\u003e\n\u003cdiv\u003e✓ Beautiful textured midi skirt\u003c\/div\u003e\n\u003cdiv\u003e✓ Lightweight and comfortable to wear\u003c\/div\u003e\n\u003cdiv\u003e✓ Perfect for weddings, garden parties and special occasions\u003c\/div\u003e\n\u003ch3\u003e\n\u003cbr\u003eProduct Details\u003c\/h3\u003e\n\u003cdiv\u003e• Fit: True to size\u003c\/div\u003e\n\u003cdiv\u003e• Length: Midi\u003c\/div\u003e\n\u003cdiv\u003e• Neckline: Halter neck\u003c\/div\u003e\n\u003cdiv\u003e• Sizes: S–XL (please refer to the size chart)\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Mint \/ S (UK 10)","offer_id":49145839812763,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Mint \/ M (UK 12)","offer_id":49145839845531,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Mint \/ L (UK 14)","offer_id":49145839878299,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Mint \/ XL (UK 16)","offer_id":49145839911067,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Champagne \/ S (UK 10)","offer_id":49145839943835,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Champagne \/ M (UK 12)","offer_id":49145839976603,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Champagne \/ L (UK 14)","offer_id":49145840009371,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Champagne \/ XL (UK 16)","offer_id":49145840042139,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ S (UK 10)","offer_id":49145840074907,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M (UK 12)","offer_id":49145840107675,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L (UK 14)","offer_id":49145840140443,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL (UK 16)","offer_id":49145840173211,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ S (UK 10)","offer_id":49145840205979,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ M (UK 12)","offer_id":49145840238747,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ L (UK 14)","offer_id":49145840271515,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ XL (UK 16)","offer_id":49145840304283,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ S (UK 10)","offer_id":49145840337051,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ M (UK 12)","offer_id":49145840369819,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ L (UK 14)","offer_id":49145840402587,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ XL (UK 16)","offer_id":49145840435355,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ S (UK 10)","offer_id":49145840468123,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ M (UK 12)","offer_id":49145840500891,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ L (UK 14)","offer_id":49145840533659,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ XL (UK 16)","offer_id":49145840566427,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/2374875c010fbffc56e6996e2dc0ab7d.jpg?v=1785490658"},{"product_id":"celestine","title":"Celestine | Shimmering Off-Shoulder Evening Gown","description":"\u003ch3\u003eMake Every Entrance Unforgettable\u003c\/h3\u003e\u003cp\u003eSome evenings call for something truly special. This softly shimmering gown drapes beautifully over the figure, offering timeless glamour with graceful ease. It is the kind of dress that makes you feel confident, elegant and completely yourself.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/starlight_pic1_4dfd5b70-1087-48ca-b88f-3d110f8a581a.jpg?v=1785857846\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Silhouette — The gently gathered waist and long, flowing line create a graceful shape that suits and celebrates every figure.\u003c\/p\u003e\u003cp\u003e✓ Elegant Off-Shoulder Design — A soft neckline frames the shoulders beautifully, adding refined charm without feeling overdone.\u003c\/p\u003e\u003cp\u003e✓ Comfort You Can Wear All Night — The smooth, gentle drape moves with you, so you stay at ease from arrival to the very last dance.\u003c\/p\u003e\u003cp\u003e✓ Timeless Occasion Style — Perfect for weddings, galas and special evenings, this is a gown you will return to again and again.\u003c\/p\u003e\u003cp\u003e✓ Confident, Refined Glamour — The subtle shimmer catches the light with quiet elegance, helping you feel poised and effortlessly polished.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/9f6dbb8b53dd1321e3e7566cfa7ecb42.jpg?v=1785857846\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eA truly memorable gown is a wardrobe investment you will treasure for years. This piece brings together elegance, comfort and quiet confidence in one graceful design. Choose it for your next special occasion and step out feeling calm, beautiful and completely assured.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Gold \/ 8\/10 (S)","offer_id":49182421909659,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ 10\/12 (M)","offer_id":49182421942427,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ 12\/14 (L)","offer_id":49182421975195,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ 14\/16 (XL)","offer_id":49182422007963,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 8\/10 (S)","offer_id":49182422040731,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 10\/12 (M)","offer_id":49182422073499,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 12\/14 (L)","offer_id":49182422106267,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 14\/16 (XL)","offer_id":49182422139035,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/starlight_pic1_4dfd5b70-1087-48ca-b88f-3d110f8a581a.jpg?v=1785941593"},{"product_id":"lucinda-dress","title":"Lucinda | Floral V-Neck Maxi Dress","description":"\u003ch3\u003eElegance That Feels Effortless From Day to Evening\u003c\/h3\u003e\u003cp\u003eSome dresses simply make you feel put together the moment you slip them on. This floral maxi dress drapes beautifully over the figure, with a soft V-neckline and gently gathered waist that flatter without clinging. It is the kind of piece you reach for when you want to look refined with almost no effort.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/YJ1267-YS_5.jpg?v=1785857713\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Silhouette — The gathered waist and softly draping skirt skim the body gently, creating a graceful, confident shape.\u003c\/p\u003e\u003cp\u003e✓ Elegant V-Neckline — A tasteful neckline that frames the face beautifully and feels both feminine and refined.\u003c\/p\u003e\u003cp\u003e✓ Comfortable Ease — The fluid fabric moves with you, so you stay at ease through long lunches, events, and evenings out.\u003c\/p\u003e\u003cp\u003e✓ Timeless Floral Design — A classic print that never feels dated, pairing effortlessly with heels or simple flats.\u003c\/p\u003e\u003cp\u003e✓ Versatile Occasion Piece — Ideal for weddings, dinners, and celebrations, yet elegant enough to make any day feel special.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/YJ1267-YS_1.jpg?v=1785857713\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is a dress you will return to again and again — the reliable choice when you want to feel elegant without fuss. Its graceful lines and timeless print make it a lasting addition to your wardrobe, ready for every special moment. Add it to your collection today and enjoy the quiet confidence of always having the perfect thing to wear.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Green \/ 8\/10 (S)","offer_id":49182422171803,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 10\/12 (M)","offer_id":49182422204571,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 12\/14 (L)","offer_id":49182422237339,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 14\/16 (XL)","offer_id":49182422270107,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 16\/18 (2XL)","offer_id":49182422302875,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/YJ1267-YS_3_f80d6b8f-b382-474d-af8f-a9e15b5e0647.jpg?v=1785941593"},{"product_id":"anneliese","title":"Anneliese | Belted Floral Gown","description":"\u003ch3\u003eTimeless Elegance That Turns Every Occasion Into a Moment\u003c\/h3\u003e\u003cp\u003eSome pieces make you feel instantly put-together, and this gown is one of them. With its graceful floor-length silhouette and refined floral detailing, it brings quiet confidence to weddings, celebrations and special evenings. Slip it on and feel effortlessly elegant from the very first wear.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/ANNETTE_BUTTON_GOWN_RVBR-1387_PINK_FRONT_2cab5398-114a-4543-88c4-a6018feca02c.jpg?v=1785857893\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Fit — The neat waist belt gently defines your shape while the flowing skirt skims comfortably, creating a graceful, feminine silhouette.\u003c\/p\u003e\u003cp\u003e✓ Effortless Elegance — A refined floral pattern and classic collar bring understated luxury that looks polished without ever feeling fussy.\u003c\/p\u003e\u003cp\u003e✓ All-Day Comfort — Soft short puff sleeves and a relaxed skirt let you move, sit and celebrate with complete ease.\u003c\/p\u003e\u003cp\u003e✓ Timeless Design — A considered, ladylike style that stays elegant year after year, well beyond passing trends.\u003c\/p\u003e\u003cp\u003e✓ Versatile Occasion Wear — Ideal for weddings, garden parties and evening events, and easy to restyle with simple heels or a smart clutch.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/ANNETTE_BUTTON_GOWN_RVBR-1387_PINK_SIDE_0122512c-58f2-4d05-be93-2cc03cbc70e5.jpg?v=1785857893\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is the kind of gown you reach for again and again, knowing you will always look and feel your best. Beautifully made and thoughtfully designed, it offers lasting elegance and genuine comfort in one graceful piece. Add it to your wardrobe today and feel confident for every special moment ahead.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"8\/10 (S)","offer_id":49182423318683,"sku":null,"price":89.95,"currency_code":"GBP","in_stock":true},{"title":"10\/12 (M)","offer_id":49182423351451,"sku":null,"price":89.95,"currency_code":"GBP","in_stock":true},{"title":"12\/14 (L)","offer_id":49182423384219,"sku":null,"price":89.95,"currency_code":"GBP","in_stock":true},{"title":"14\/16 (XL)","offer_id":49182423416987,"sku":null,"price":89.95,"currency_code":"GBP","in_stock":true},{"title":"16\/18 (2XL)","offer_id":49182423449755,"sku":null,"price":89.95,"currency_code":"GBP","in_stock":true},{"title":"18\/20 (3XL)","offer_id":49182423482523,"sku":null,"price":89.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/jpeg_1800x1800_402be484-efd5-4b24-986d-2df0fa41e4b8.jpg?v=1785941593"},{"product_id":"clementine-dress","title":"Clementine | Draped One-Shoulder Evening Gown","description":"\u003ch3\u003eFeel Beautifully Elegant From the Moment You Step In\u003c\/h3\u003e\u003cp\u003eSome dresses simply make you feel wonderful. This flowing one-shoulder gown drapes softly over the body, skimming your shape with quiet confidence. It is the kind of piece that turns an evening into an occasion.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/yolina-elegante-jurk-blauw-groen-57116129919301_b5c985ba-7616-4cd6-83f8-27fcf37f33d9.jpg?v=1785857779\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Silhouette — The gathered waist and gentle drape shape your figure beautifully while staying comfortable to wear all evening.\u003c\/p\u003e\u003cp\u003e✓ Effortless Elegance — The graceful one-shoulder design feels refined and timeless, never fussy or overdone.\u003c\/p\u003e\u003cp\u003e✓ Confident Movement — A thoughtful leg slit adds ease of movement and a touch of quiet glamour with every step.\u003c\/p\u003e\u003cp\u003e✓ Occasion Ready — Perfect for weddings, celebrations and special dinners, this gown always feels appropriate and polished.\u003c\/p\u003e\u003cp\u003e✓ Smooth, Luxurious Feel — The soft, fluid fabric glides over the body and lends a beautiful sheen that photographs wonderfully.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/yolina-elegante-jurk-blauw-57116129919343_5af50ea1-c80f-4684-9f19-06329c82d039.jpg?v=1785857779\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eA truly special gown deserves a place in your wardrobe. This is a dress you will reach for again and again, knowing it looks elegant, feels comfortable and gives you the confidence to enjoy every moment. Choose a piece that celebrates you — and wear it with pride.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Mint Green \/ 8\/10 (S)","offer_id":49182423679131,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 10\/12 (M)","offer_id":49182423711899,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 12\/14 (L)","offer_id":49182423744667,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 14\/16 (XL)","offer_id":49182423777435,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 16\/18 (2XL)","offer_id":49182423810203,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Mint Green \/ 18\/20 (3XL)","offer_id":49182423842971,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise \/ 8\/10 (S)","offer_id":49182423875739,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise \/ 10\/12 (M)","offer_id":49182423908507,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise \/ 12\/14 (L)","offer_id":49182423941275,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise \/ 14\/16 (XL)","offer_id":49182423974043,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise \/ 16\/18 (2XL)","offer_id":49182424006811,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise \/ 18\/20 (3XL)","offer_id":49182424039579,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 8\/10 (S)","offer_id":49182424072347,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 10\/12 (M)","offer_id":49182424105115,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 12\/14 (L)","offer_id":49182424137883,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 14\/16 (XL)","offer_id":49182424170651,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 16\/18 (2XL)","offer_id":49182424203419,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 18\/20 (3XL)","offer_id":49182424236187,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Olive Green \/ 8\/10 (S)","offer_id":49182424268955,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Olive Green \/ 10\/12 (M)","offer_id":49182424301723,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Olive Green \/ 12\/14 (L)","offer_id":49182424334491,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Olive Green \/ 14\/16 (XL)","offer_id":49182424367259,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Olive Green \/ 16\/18 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This flowing maxi dress blends soft romance with quiet confidence, giving you a look that feels graceful without ever trying too hard. It is the kind of dress you reach for again and again.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/43-3_59371d4f-94cb-462a-95d6-d1214427dc64.jpg?v=1785857667\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Silhouette — A gently fitted waist and floor-skimming skirt create a graceful, elongating shape that suits many figures.\u003c\/p\u003e\u003cp\u003e✓ Timeless Design — Delicate scalloped trims and a classic button front give an elegant look that never goes out of style.\u003c\/p\u003e\u003cp\u003e✓ All-Day Comfort — The relaxed, easy cut moves with you, so you feel at ease from morning coffee to evening plans.\u003c\/p\u003e\u003cp\u003e✓ Effortless Versatility — Dress it up with heels for special occasions or keep it simple with flats for a refined everyday look.\u003c\/p\u003e\u003cp\u003e✓ Confident Femininity — Soft short sleeves and a flattering neckline let you feel elegant and self-assured in every setting.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/43-4_fa96b8d3-5cac-4f63-8f7f-551c5adc4ee9.jpg?v=1785857667\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is more than a dress — it is a dependable wardrobe favourite you will return to season after season. Elegant, comfortable and beautifully made, it offers the kind of timeless style that always feels right. Add it to your wardrobe today and enjoy feeling wonderfully put-together, whatever the occasion.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"8\/10 (S)","offer_id":49182421745819,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"10\/12 (M)","offer_id":49182421778587,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"12\/14 (L)","offer_id":49182421811355,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"14\/16 (XL)","offer_id":49182421844123,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"16\/18 (2XL)","offer_id":49182421876891,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/43_f5342891-c9fd-44aa-8c53-131894d61654.jpg?v=1785941593"},{"product_id":"evangeline-dress","title":"Evangeline | Draped Elegant Maxi Dress","description":"\u003ch3\u003eTimeless Elegance That Moves With You\u003c\/h3\u003e\u003cp\u003eSome dresses simply make you feel your best the moment you put them on. This flowing maxi dress drapes beautifully over the body, flattering your figure while keeping you comfortable from morning to evening. It is the kind of piece you reach for again and again, knowing you always look effortlessly refined.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/1775707738.7047.e0b7d2ad9fdbd90d0822768d6a202404.jpg?v=1785857618\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Draped Design — The soft gathering at the waist and neckline gently shapes your silhouette for a graceful, feminine look.\u003c\/p\u003e\u003cp\u003e✓ All-Day Comfort — The fluid, lightweight fabric moves with you, so you feel relaxed whether standing, sitting or celebrating.\u003c\/p\u003e\u003cp\u003e✓ Timeless Style — A classic floor-length cut that never dates, making it a dependable choice for years of special occasions.\u003c\/p\u003e\u003cp\u003e✓ Effortlessly Versatile — Perfect for weddings, dinners and events, and easily dressed up or down with your favourite accessories.\u003c\/p\u003e\u003cp\u003e✓ Confident Elegance — Designed to help you feel poised and put-together the moment you slip it on.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/2_708f6aa0-5db8-403b-9f92-64b34d2bd5eb.jpg?v=1785857618\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis maxi dress is more than a special-occasion piece — it is a wardrobe investment you can rely on time and again. Elegant, comfortable and quietly luxurious, it lets you feel confident and beautiful wherever the day takes you. Add it to your collection today and enjoy the ease of always having the perfect dress ready to wear.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Taupe \/ 4\/6 (2XS)","offer_id":49182422335643,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Taupe \/ 8\/10 (S)","offer_id":49182422368411,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Taupe \/ 12\/14 (L)","offer_id":49182422401179,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Taupe \/ 16\/18 (2XL)","offer_id":49182422433947,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Taupe \/ 18\/20 (3XL)","offer_id":49182422466715,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4\/6 (2XS)","offer_id":49182422499483,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 8\/10 (S)","offer_id":49182422532251,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 12\/14 (L)","offer_id":49182422565019,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 16\/18 (2XL)","offer_id":49182422597787,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 18\/20 (3XL)","offer_id":49182422630555,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 4\/6 (2XS)","offer_id":49182422663323,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 8\/10 (S)","offer_id":49182422696091,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 12\/14 (L)","offer_id":49182422728859,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 16\/18 (2XL)","offer_id":49182422761627,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 18\/20 (3XL)","offer_id":49182422794395,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 4\/6 (2XS)","offer_id":49182422827163,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 8\/10 (S)","offer_id":49182422859931,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 12\/14 (L)","offer_id":49182422892699,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 16\/18 (2XL)","offer_id":49182422925467,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 18\/20 (3XL)","offer_id":49182422958235,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 4\/6 (2XS)","offer_id":49182422991003,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 8\/10 (S)","offer_id":49182423023771,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 12\/14 (L)","offer_id":49182423056539,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 16\/18 (2XL)","offer_id":49182423089307,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 18\/20 (3XL)","offer_id":49182423122075,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 4\/6 (2XS)","offer_id":49182423154843,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 8\/10 (S)","offer_id":49182423187611,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 12\/14 (L)","offer_id":49182423220379,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 16\/18 (2XL)","offer_id":49182423253147,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 18\/20 (3XL)","offer_id":49182423285915,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/1773051146.5403.a6a9168903df733ba8abf6ff412fcc8d.jpg?v=1785941593"},{"product_id":"rosabel-dress","title":"Rosabel | Draped Evening Dress","description":"\u003ch3\u003eStep Into the Room and Own It\u003c\/h3\u003e\u003cp\u003eSome dresses simply cover you. This one transforms the way you feel. With its softly draped waist and fluid, flowing lines, it brings quiet confidence to every special occasion — and makes getting ready feel effortless.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/10001-3-Photoroom_d56e9fa1-c3e3-4004-966b-a52d2a8eb578.jpg?v=1785857948\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Draped Waist — The gathered detail at the waist gently defines your shape while skimming softly over everything else.\u003c\/p\u003e\u003cp\u003e✓ Comfortable All Evening — Relaxed sleeves and a fluid cut let you move, sit and celebrate with complete ease.\u003c\/p\u003e\u003cp\u003e✓ Timeless Elegance — A refined, classic design that looks polished today and remains beautiful for years to come.\u003c\/p\u003e\u003cp\u003e✓ Effortless to Wear — Slips on easily and drapes naturally, so you look put-together without any fuss.\u003c\/p\u003e\u003cp\u003e✓ Occasion Ready — Perfectly suited to weddings, dinners and evening events where you want to feel your very best.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/10006-Photoroom_b9611291-ea01-4bd8-9304-c2cf7f87753a.jpg?v=1785857948\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is the dress you reach for when the moment matters. 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This wrap dress drapes beautifully, flatters your figure, and takes you from daytime plans to evening gatherings with quiet confidence. It is the kind of dress you reach for again and again.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/6a5764f3bca8f40a6ac96d80eda07601_e5091a88-b94e-481e-aa79-3d05b4d35873.jpg?v=1785858058\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Wrap Design — The tie-waist silhouette gently defines your shape and creates a smooth, elegant line that suits every figure.\u003c\/p\u003e\u003cp\u003e✓ Comfortable All Day — The soft, fluid drape moves with you, so you feel relaxed and at ease from morning until evening.\u003c\/p\u003e\u003cp\u003e✓ Timeless Style — A refined V-neckline and graceful print keep this dress looking classic season after season.\u003c\/p\u003e\u003cp\u003e✓ Easy To Wear — Simply wrap, tie, and go. No fuss, no complicated fastenings — just a polished look in moments.\u003c\/p\u003e\u003cp\u003e✓ Versatile Elegance — Dress it up for special occasions or keep it relaxed for everyday outings, always feeling put together.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/fa4c9d8225c9721d19ed1b0c72e831bc_83f63aa6-ea3d-4492-906a-e97aedc3cb6f.webp?v=1785858058\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is a dress you can trust to look beautiful every time you wear it. Comfortable, elegant, and endlessly versatile, it earns its place as a true wardrobe favourite. Add it to your collection today and enjoy the confidence of always having the perfect thing to wear.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"White \/ 8\/10 (S)","offer_id":49182424891547,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 8\/10 (S)","offer_id":49182424924315,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 10\/12 (M)","offer_id":49182424957083,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 12\/14 (L)","offer_id":49182424989851,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 14\/16 (XL)","offer_id":49182425022619,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 16\/18 (2XL)","offer_id":49182425055387,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 18\/20 (3XL)","offer_id":49182425088155,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 10\/12 (M)","offer_id":49182425120923,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 12\/14 (L)","offer_id":49182425153691,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 14\/16 (XL)","offer_id":49182425186459,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 16\/18 (2XL)","offer_id":49182425219227,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 18\/20 (3XL)","offer_id":49182425251995,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/6a5764f3bca8f40a6ac96d80eda07601_e5091a88-b94e-481e-aa79-3d05b4d35873.jpg?v=1785941594"},{"product_id":"giselle","title":"Giselle | Draped Wrap Maxi Dress with Ruffle Detail","description":"\u003ch3\u003eTimeless Elegance That Moves Beautifully With You\u003c\/h3\u003e\u003cp\u003eSome pieces simply make you feel poised the moment you put them on. This flowing wrap maxi dress drapes gracefully over the figure, with a flattering tie waist and soft ruffle detail that adds quiet drama. It is the kind of dress you reach for when you want to look effortlessly refined.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/2_5bbebbf1-fee1-499b-829d-7b932b7d5d49.jpg?v=1785858006\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Wrap Silhouette — The adjustable tie waist gently shapes the figure and lets you find your most comfortable, confident fit.\u003c\/p\u003e\u003cp\u003e✓ Elegant Draped Movement — The fluid skirt and cascading ruffle create graceful movement with every step, for a look that feels quietly luxurious.\u003c\/p\u003e\u003cp\u003e✓ Comfortable Long Sleeves — Full-length sleeves offer gentle coverage and warmth, keeping you elegant and at ease from day into evening.\u003c\/p\u003e\u003cp\u003e✓ Effortlessly Versatile — Dressed up with heels for special occasions or kept simple for a dinner out, it suits so many moments in your life.\u003c\/p\u003e\u003cp\u003e✓ Timeless, Ageless Design — A classic wrap style and high-low hem that flatter without chasing trends, so it stays a favourite for years.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/3_c791a8c8-04e0-459a-a2ac-0bedcd9985c6.jpg?v=1785858006\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is more than a dress — it is a reliable choice you will return to again and again. Beautifully draped, comfortable to wear and endlessly elegant, it earns its place in any thoughtful wardrobe. Add it to yours and enjoy that quiet confidence of always having the right thing to wear.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Navy Blue \/ 8\/10 (S)","offer_id":49182425448603,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 10\/12 (M)","offer_id":49182425481371,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 12\/14 (L)","offer_id":49182425514139,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 14\/16 (XL)","offer_id":49182425546907,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 16\/18 (2XL)","offer_id":49182425579675,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 8\/10 (S)","offer_id":49182425612443,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 10\/12 (M)","offer_id":49182425645211,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 12\/14 (L)","offer_id":49182425677979,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 14\/16 (XL)","offer_id":49182425710747,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 16\/18 (2XL)","offer_id":49182425743515,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 8\/10 (S)","offer_id":49182425776283,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 10\/12 (M)","offer_id":49182425809051,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 12\/14 (L)","offer_id":49182425841819,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 14\/16 (XL)","offer_id":49182425874587,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 16\/18 (2XL)","offer_id":49182425907355,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/3d9ffb9aff06f14efac08c82a8c29ca8.jpg?v=1785941594"},{"product_id":"isla-dress","title":"Isla | Draped High-Neck Evening Dress","description":"\u003ch3\u003eTimeless Elegance That Makes Every Occasion Feel Special\u003c\/h3\u003e\u003cp\u003eSlip into a dress designed to make you feel poised and confident from the moment you put it on. The soft draped neckline and flowing lines flatter your figure while remaining wonderfully comfortable to wear. It is the kind of piece that turns an ordinary evening into a memorable one.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/08_14_d5e70f89-6c2e-476d-a8d4-eac210782edf-Photoroom.jpg?v=1785858108\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Silhouette — The gentle drape and gracefully skimming shape flatter every figure, creating a refined, elongated line.\u003c\/p\u003e\u003cp\u003e✓ Effortless Elegance — A high draped neckline adds quiet sophistication, so you always look polished with very little effort.\u003c\/p\u003e\u003cp\u003e✓ Comfortable to Wear — Smooth, lightweight fabric moves with you, keeping you at ease through long dinners and celebrations.\u003c\/p\u003e\u003cp\u003e✓ Versatile Occasion Piece — Perfect for weddings, evenings out or special gatherings, and easy to restyle with your favourite accessories.\u003c\/p\u003e\u003cp\u003e✓ Timeless Design — A classic, understated look that stays elegant year after year, well beyond passing trends.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/09_13_c1fcf79b-809d-4000-94d5-f16aec9839fe-Photoroom.jpg?v=1785858108\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is a dress you will reach for again and again, confident that you look and feel your very best. Elegant, comfortable and beautifully made, it is a graceful addition to any wardrobe and a purchase you can trust for years to come. Choose it today and be ready for every special moment ahead.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Light Green \/ 6\/8 (XS)","offer_id":49182426792091,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ 8\/10 (S)","offer_id":49182426824859,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ 10\/12 (M)","offer_id":49182426857627,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ 14\/16 (XL)","offer_id":49182426890395,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ 16\/18 (2XL)","offer_id":49182426923163,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ 18\/20 (3XL)","offer_id":49182426955931,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ 20\/22 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Green \/ 20\/22 (4XL)","offer_id":49182427250843,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Aqua Green \/ 22\/24 (5XL)","offer_id":49182427283611,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mauve \/ 6\/8 (XS)","offer_id":49182427316379,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mauve \/ 8\/10 (S)","offer_id":49182427349147,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mauve \/ 10\/12 (M)","offer_id":49182427381915,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mauve \/ 14\/16 (XL)","offer_id":49182427414683,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mauve \/ 16\/18 (2XL)","offer_id":49182427447451,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mauve \/ 18\/20 (3XL)","offer_id":49182427480219,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mauve \/ 20\/22 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A refined midi silhouette meets a striking oversized bow for an evening look that feels both elegant and completely you. Slip it on and feel instantly polished, poised and confident.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/775b686854882dfe7e496e85569c2c26.jpg?v=1785858160\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Silhouette — The gently tailored shape skims the figure and defines the waist, creating a smooth, elegant line you'll feel wonderful in.\u003c\/p\u003e\u003cp\u003e✓ Statement Bow Detail — A beautifully sculpted bow across the neckline adds instant drama and refinement, making every occasion feel special.\u003c\/p\u003e\u003cp\u003e✓ Soft Sheer Neckline — A delicate mesh panel offers graceful coverage while keeping the look light, modern and quietly sophisticated.\u003c\/p\u003e\u003cp\u003e✓ Occasion-Ready Confidence — Ideal for weddings, evenings out and celebrations, it lets you feel dressed with ease and never overdone.\u003c\/p\u003e\u003cp\u003e✓ Timeless Elegance — A classic midi length and clean design mean this dress stays stylish season after season, well beyond passing trends.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/6_62e071a5-13db-4cd5-907b-718680f1fec2.jpg?v=1785858160\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is the kind of dress you reach for again and again, knowing it will always make you look and feel your best. Elegant, comfortable and quietly confident, it earns its place as a lasting favourite in any wardrobe. Add it to yours today and be ready for every occasion that matters.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Black \/ 8\/10 (S)","offer_id":49182425284763,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 10\/12 (M)","offer_id":49182425317531,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 12\/14 (L)","offer_id":49182425350299,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 14\/16 (XL)","offer_id":49182425383067,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 16\/18 (2XL)","offer_id":49182425415835,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/3dedbfe4ba1ba9e5d8090bb718b9c0fb.jpg?v=1785941594"},{"product_id":"marissa-dress","title":"Marissa | Shimmering V-Neck Midi Dress","description":"\u003ch3\u003eFeel Effortlessly Elegant, Every Time You Wear It\u003c\/h3\u003e\u003cp\u003eSome dresses simply make you feel wonderful the moment you slip them on. This flattering V-neck midi dress combines a soft, gentle drape with a subtle shimmer that catches the light beautifully. It is the kind of piece you reach for whenever you want to look polished without any fuss.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/6_91b6c9d5-6a2d-459e-9b55-532dc17a957b.jpg?v=1785858218\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering V-Neckline — The gentle V-shape elongates your neckline and frames your face for a naturally graceful look.\u003c\/p\u003e\u003cp\u003e✓ Comfortable All-Day Feel — Soft, easy-moving fabric moves with you, so you stay comfortable from day into evening.\u003c\/p\u003e\u003cp\u003e✓ Beautifully Draped Fit — Elegant gathering at the waist skims the figure and creates a smooth, confident silhouette.\u003c\/p\u003e\u003cp\u003e✓ Timeless Evening Style — A refined design that stays elegant year after year, never dated and never overdone.\u003c\/p\u003e\u003cp\u003e✓ Effortless Versatility — Dress it up for special occasions or keep it relaxed with boots for a polished everyday look.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/1_47bde80e-c80f-4ee1-964f-ff8dd199f2ee.jpg?v=1785858218\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is the dress you will be glad to have in your wardrobe. It looks refined, feels comfortable, and gives you that quiet confidence that comes from knowing you look your best. Choose a piece designed to flatter, made to last, and ready for every special moment ahead.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Red \/ 8\/10 (S)","offer_id":49182428692635,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 8\/10 (S)","offer_id":49182428725403,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ 8\/10 (S)","offer_id":49182428758171,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 10\/12 (M)","offer_id":49182428790939,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 10\/12 (M)","offer_id":49182428823707,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ 10\/12 (M)","offer_id":49182428856475,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 12\/14 (L)","offer_id":49182428889243,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 12\/14 (L)","offer_id":49182428922011,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ 12\/14 (L)","offer_id":49182428954779,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 14\/16 (XL)","offer_id":49182428987547,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 14\/16 (XL)","offer_id":49182429020315,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ 14\/16 (XL)","offer_id":49182429053083,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 16\/18 (2XL)","offer_id":49182429085851,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 16\/18 (2XL)","offer_id":49182429118619,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Gold \/ 16\/18 (2XL)","offer_id":49182429151387,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/a5eea688cc9cf176f728f8e4049c046b_3b8b5916-1c9c-416d-a3e3-a887371539c2.jpg?v=1785941595"},{"product_id":"rosamund","title":"Rosamund | Ruched Floral Midi Dress","description":"\u003ch3\u003eTimeless Floral Elegance for Every Special Moment\u003c\/h3\u003e\u003cp\u003eSome dresses simply make you feel beautiful the moment you put them on. This flowing floral midi drapes softly over the figure, with a flattering wrap neckline and gently gathered waist that create an elegant, feminine shape. It is the kind of piece you reach for again and again, season after season.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/04_37a4bfb1-f162-43dd-81a9-880ebcb73533.jpg?v=1785858263\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Fit — The ruched waist and softly draped skirt gently define your shape while skimming comfortably over the parts you prefer to keep relaxed.\u003c\/p\u003e\u003cp\u003e✓ Effortless Elegance — A graceful wrap neckline and delicate floral print bring quiet sophistication to any occasion, from lunches to celebrations.\u003c\/p\u003e\u003cp\u003e✓ Comfortable All Day — The fluid fabric moves with you and never feels tight or restrictive, so you stay at ease from morning to evening.\u003c\/p\u003e\u003cp\u003e✓ Timeless Design — A classic silhouette that never dates, offering a refined look you will love wearing for many years to come.\u003c\/p\u003e\u003cp\u003e✓ Easy to Style — Dress it up with heels for an event or keep it soft with flats, making it a versatile choice for a busy wardrobe.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/Elegant_Vintage_Floral_Chiffon_Midi_Dress_1_737ec7e3-d698-486d-9efc-ebe58aaec937.jpg?v=1785858263\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is a dress you can rely on whenever you want to look and feel your best. Elegant, comfortable and beautifully feminine, it earns its place as a true wardrobe favourite. Add it to your collection today and enjoy a piece designed to bring you confidence for years to come.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Ivory \/ 6\/8 (XS)","offer_id":49182429184155,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 8\/10 (S)","offer_id":49182429216923,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 10\/12 (M)","offer_id":49182429249691,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 12\/14 (L)","offer_id":49182429282459,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 14\/16 (XL)","offer_id":49182429315227,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 16\/18 (2XL)","offer_id":49182429347995,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/ElegantVintageFloralChiffonMidiDress_1_3544830d-ca6c-43bd-84a3-5a9abc92d7d2.jpg?v=1785941595"},{"product_id":"lavinia-dress","title":"Lavinia | Draped Midi Dress","description":"\u003ch3\u003eTimeless Elegance That Moves With You\u003c\/h3\u003e\u003cp\u003eSome dresses simply make you feel your best. This draped midi dress brings quiet confidence to every occasion, with a soft cowl neckline and a gently gathered waist that flatters your natural shape. It is the kind of piece you reach for again and again.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/f3b7cb4165aab8265352166262637c72.png?v=1785858311\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Silhouette — The gathered waist and draped skirt gently define your shape while skimming over the areas you prefer to soften.\u003c\/p\u003e\u003cp\u003e✓ Effortless Elegance — The soft cowl neckline and long sleeves create a refined, polished look with very little effort.\u003c\/p\u003e\u003cp\u003e✓ Comfortable All Day — The smooth, stretching fabric moves with you, so you feel relaxed from morning events to evening dinners.\u003c\/p\u003e\u003cp\u003e✓ Versatile Wear — Dress it up with heels and jewellery, or keep it simple with flats. It suits weddings, dinners and special days alike.\u003c\/p\u003e\u003cp\u003e✓ Timeless Design — A classic midi length and elegant lines mean this dress stays in style season after season.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/95aac55a2b4ad0befc018b344714a317.jpg?v=1785858311\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is more than a dress — it is a dependable wardrobe favourite you will be glad to own. Elegant, comfortable and beautifully made, it gives you a confident, put-together look whenever you need it. Add it to your wardrobe today and enjoy timeless style that never lets you down.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Champagne \/ 8\/10 (S)","offer_id":49182429380763,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Champagne \/ 10\/12 (M)","offer_id":49182429413531,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Champagne \/ 12\/14 (L)","offer_id":49182429446299,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Champagne \/ 14\/16 (XL)","offer_id":49182429479067,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Champagne \/ 16\/18 (2XL)","offer_id":49182429511835,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Rose Red \/ 8\/10 (S)","offer_id":49182429544603,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Rose Red \/ 10\/12 (M)","offer_id":49182429577371,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Rose Red \/ 12\/14 (L)","offer_id":49182429610139,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Rose Red \/ 14\/16 (XL)","offer_id":49182429642907,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Rose Red \/ 16\/18 (2XL)","offer_id":49182429675675,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/f3b7cb4165aab8265352166262637c72.png?v=1785941596"},{"product_id":"giselle-dress","title":"Giselle | Fringed Evening Dress","description":"\u003ch3\u003eMake a Graceful Entrance at Every Special Occasion\u003c\/h3\u003e\u003cp\u003eSome dresses simply make you feel unforgettable. This flowing evening dress combines a refined silhouette with soft, movement-rich detailing that flatters as you walk. It is the kind of piece you reach for when the moment truly matters.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/hf_20260304_155717_5cdc531e-66cf-4eb3-9609-250abf5c77dc.jpg?v=1785871073\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e✓ Flattering Silhouette — The defined waist and elegant neckline gently shape your figure and create a graceful, confident line.\u003c\/p\u003e\u003cp\u003e✓ Timeless Elegance — A refined design that stays beautiful season after season, ideal for weddings, celebrations and evening events.\u003c\/p\u003e\u003cp\u003e✓ Comfortable to Wear — Long sleeves and a smooth, easy fit keep you feeling relaxed throughout the whole occasion.\u003c\/p\u003e\u003cp\u003e✓ Eye-Catching Movement — The tiered fringe detailing sways softly as you move, adding a graceful, memorable touch.\u003c\/p\u003e\u003cp\u003e✓ Effortless Confidence — Simply slip it on and feel instantly polished, without any fuss or complicated styling.\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1091\/7403\/0674\/files\/hf_20260304_155709_5cd2efe6-7774-4a64-8f1f-744440ed7267.jpg?v=1785871073\" style=\"max-width:100%;height:auto;\"\u003e\u003c\/p\u003e\u003cp\u003eThis is more than a dress — it is a reliable choice for every important celebration in your calendar. Elegant, comfortable and beautifully made, it earns its place in your wardrobe again and again. Choose it with confidence and feel your very best when it matters most.\u003c\/p\u003e","brand":"Helen \u0026 Margaret","offers":[{"title":"Light green \/ 8\/10 (S)","offer_id":49182429708443,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Light green \/ 10\/12 (M)","offer_id":49182429741211,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Light green \/ 12\/14 (L)","offer_id":49182429773979,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Light green \/ 14\/16 (XL)","offer_id":49182429806747,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Light green \/ 16\/18 (2XL)","offer_id":49182429839515,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 8\/10 (S)","offer_id":49182429872283,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 10\/12 (M)","offer_id":49182429905051,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 12\/14 (L)","offer_id":49182429937819,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 14\/16 (XL)","offer_id":49182429970587,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 16\/18 (2XL)","offer_id":49182430003355,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Lotus root \/ 8\/10 (S)","offer_id":49182430036123,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Lotus root \/ 10\/12 (M)","offer_id":49182430068891,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Lotus root \/ 12\/14 (L)","offer_id":49182430101659,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Lotus root \/ 14\/16 (XL)","offer_id":49182430134427,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Lotus root \/ 16\/18 (2XL)","offer_id":49182430167195,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 8\/10 (S)","offer_id":49182430199963,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 10\/12 (M)","offer_id":49182430232731,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 12\/14 (L)","offer_id":49182430265499,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 14\/16 (XL)","offer_id":49182430298267,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 16\/18 (2XL)","offer_id":49182430331035,"sku":null,"price":69.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7524\/0603\/files\/hf_20260304_153920_2ebd5694-12e2-43c4-bf7c-061c79b57aa1.jpg?v=1785941596"}],"url":"https:\/\/www.helenandmargaret.com\/collections\/occasional-dresses.oembed","provider":"Helen \u0026 Margaret","version":"1.0","type":"link"}